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Brandz Ranking Report and the Winner is GOOGLE

Here is the Brandz ranking report for 2007; its worth a read as it gives us an insight into how Google has gone about the process of brand building.

A very basic parameter that the Brandz people have used is the “dollar parameter”, which considers the brand value to be a function of the earnings. It’s nice to learn that there are still brand measurement exercises that consider earnings to be vital to a brand image. So even if “Image is everything” for a lot of us, there has to be some solid backing behind that image.

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10 Questions to Consider When Starting a New Business

Here is a list of 10 questions to consider when starting a new business. Okay, make it fun for yourself. Jot down 10 questions that you consider imperative to starting a new business and then compare them with what’s in here. You’ll get an idea of how tuned in you are to the REAL considerations for starting a new business.

The basic aspects to consider are the product/service, its unique value proposition, market opportunity, money making opportunity, the management team, strategy, etc. Also do a primary valuation that lets you assign a cost to a share of the company should you wish to sell it.

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Business Plan Worksheet

A beautiful and simple business plan worksheet that neatly charts the flow of a business planning process. A business plan worksheet that is detailed about crucial business information will make it easy for prospective investors to understand what your idea is all about. And your business can only take flight if there is some investment backing to it.

In the very beginning, give a powerful reason for your business idea; what makes it unique and why will it succeed. Move on to explaining the market opportunity and how your business is well-placed to tap that opportunity. Follow this with a detailed section on financial requirements.

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Top 10 Law Firm Interview Questions

Here are top 10 law firm interview questions and the humorous side of the situation; the guy who’s come up with these definitely has a future as a brilliant gag writer though by his own confessions not much as a lawyer. So here’s the lighter side of the situation coming from a guy who’s mastered the drill of submitting applications for summer jobs and then subjecting oneself to degrading and dehumanizing questions posed under the garb of interview questions.

P.S - Don’t even contemplate answering questions on the lines of what this wisecrack has been thinking.

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Top 10 Interview Questions

There are some interview questions that interviewers never tire to ask; these are the evergreen ones that keep popping up for an interview regardless of the position or the industry type. Here are top 10 interview questions that you should have the answers by heart to so that you can hurl the answer back at the questioner’s face as soon as he finishes the question and a solicitous or smug look (depending upon how mean HIS boss has been to him over the week) begins to appear on his face.

So, what do you say if you’re asked about how happy you are about the manner in which your career has taken shape.

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Top Ten Characteristics of a Successful Entrepreneur

Okay, for all ye budding Warrens and Bills here is something to dig your entrepreneurial fangs into and see if you like the taste of it. Here are the top ten characteristics of a successful entrepreneur.

For all you know, you may be having a few of them at the fore, some may be just beneath the surface, and you may have to dig just a little deep for the rest. In any case, check where you stand with respect to attributes such as observation, empathy, knowledge, vision, independence, confidence, persistence, realism, and staying in the present.

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Over-Paying for Performance in B2B Lead Generation

Lead generating companies offer tantalizing prospects such as payment only if they can get you an appointment with a prospect; however it is up to you as a business to consider how good or bad the offer is or you could end up over-paying for performance in B2B lead generation.

Opportunities and leads have to be tied in with the big picture that governs your business; there has to be a strategy to it or else you will be left dealing with leads that are either not high yielding or their yields are just not worth your efforts.

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The 2008-2009 Global Competitiveness Report by the World Economic Forum

This is the 2008-2009 Global Competitiveness Report by the World Economic Forum, an independent International organization committed to improving the state of the world by engaging leaders in partnerships to shape global, regional, and industry agendas.

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Sales Process Management – The Natural Evolution of Sales Force Automation

For those of us who are into industry of any kind, we understand the significance of SFA or sales force automation. Just as CRM has evolved into online CRM, SFA has given rise to SPM or sales process management. Sales process management is more encompassing in its scope than sales force automation which is mainly software dependent and the most elementary form of CRM.

SPM makes use of web-based technology to connect the front-end to the back-end and in the process helps improve the performance of sales professionals. Companies can achieve a better ROI on sales productivity tools when they have the necessary information to take action.

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Debt Leads: Helping Your Customer, Helping Yourself

Read on to find out how to make the best use of debt leads. The business of providing debts has received a real shot in the arm because of the reach that the internet gives it. However, living in a society that operates so much on credit has meant that businesses have to deal with a lot many customers who do not have correct references and credit scores. You need to be able to protect your money. Credit card limits are growing by the day and that is good news of lenders; this said the current economic situation in the US does not favor heavy lending.

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